YouTube now offers a useful tool for its users, allowing them to track the viewer of their uploaded videos.

The new toll, dubbed YouTube Insight, offers users a way to find out who are the people watching their videos and where they come from. YouTube Insight is available as a free tool for everyone that enables anyone to view detailed statistics about the videos that they upload.

For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. Users can also delve deeper into the lifecycle of their videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks. For now, users can find currently available metrics by clicking under the “About this Video” button under My account > Videos, Favorites, Playlists > Manage my Videos.

Insight gives the creators an inside look into the viewing trends of their videos on YouTube, and helps them to increase views and become more popular. Partners can evaluate metrics to better serve and understand their audiences, as well as increase ad revenue. And advertisers can study their metrics and successes to tailor their marketing — both on and off the site — and reach the right viewers.