Yahoo! HotJobs introduced two innovative advertising solutions that help recruitment advertisers meet their hiring and branding objectives by delivering more relevant job listings to candidates.

The first, Yahoo! HotJobs Smart Ads, is a platform that transforms job listings into highly relevant display ads that are tailored to active and passive job seekers across the Yahoo! Network, and the second, Premium Company Profiles, showcases company employment brands using rich media and company-specific content from the Yahoo! Network.

Building on the momentum generated from the launch of Yahoo! Smart Ads last year, Yahoo! HotJobs is rolling out a pilot program specifically developed for the careers category. Yahoo! HotJobs Smart Ads deliver specific job listings to users based on their unique career interests.

“For employers to remain cost effective and competitive in the evolving recruitment marketplace, they need solutions that leverage technology to efficiently connect them with the most relevant candidates,” said Jeff Kinder, senior vice president and general manager, Yahoo! HotJobs. “Like the groundbreaking R.E.A.L. search algorithm launched in February, the solutions unveiled today are more examples of Yahoo! innovation and research applied to the recruitment industry.”

Premium Company Profile pages offer employers the chance to showcase their company’s employment brand and drive more qualified applicants to their open positions. Working with popular Yahoo! properties such as Yahoo! Finance and Yahoo! Answers, each page comes with an added layer of information and insight about the company in addition to a full listing of positions available to job seekers.

“These new products are in keeping with our strategy to become the ‘must buy’ solution for recruitment advertisers. We will continue to innovate and drive improved performance for our customers and the industry”, said Kinder.