Well, this week Adobe launched two new products for digital photo and digital video enthusiasts: Photoshop Elements 4.0 and Adobe Premiere Elements 2.0

Available in the same retail package or separate, the two products will bring the powerful and affordable software integration consumers need to be creative and impress friends and family with their digital photos and home videos.

Photoshop Elements 4.0 has a new Magic Selection Brush that allows consumers to select specific parts of photos for easy color, lighting and contrast adjustments.

Adobe Premiere Elements 2.0 offers a superior control, new self-adjusting workspace ease and reliability to help automate tedious video editing tasks so that consumers can be creative more quickly.

“This holiday season, photos and video will be captured from digital devices which extend far beyond traditional point and shoot cameras,” said Bryan Lamkin, senior vice president of Digital Imaging and Digital Video Products at Adobe. “With so much freedom to capture any moment at any time, our customers need software that allows them to edit and share this unique content from any device, quickly, easily and in ways that are truly all their own.”

Adobe is the world’s leading provider of software solutions to create, manage and deliver high-impact, reliable digital content.