Discovery Communications and Nokia announced a global collaboration that will deliver to consumers Discovery’s high quality, knowledge-based content pre-loaded onto Nokia’s mobile devices.
In the first phase the consumers will have access to a Discovery-produced “Best of Discovery” montage clip on the Nokia N92 mobile device and Nokia 770 Internet Tablet. The Discovery-branded clip will include inspiring and engaging video of nature shots such as landscapes, animals and sunrises as well as city scenes.
Discovery makes efforts to create content for new distribution platforms around the globe and Nokia’s drive to leverage its leading edge mobile technology to provide consumers with excellent user experiences. The Discovery produced content that will appear on Nokia’s devices complements the company’s television networks by strengthening viewers’ loyalty and attracting new audiences to Discovery’s worldwide brands.
“Discovery Communications is an ideal partner in cooperation to show the world the very best of what both companies have to offer – engaging and knowledge-based information on sophisticated and innovative devices,” said Ilkka Raiskinen, Senior Vice President, Multimedia Experiences, Nokia.
Discovery has already deployed content for mobile devices with 21 carriers in 11 countries, launched direct-to-consumer WAP portals in the United Kingdom and Asia as well as a broadband portal in the U.K. and rolled out video on demand with 20 carriers in 10 countries.