VH1, a division of Viacom’s , MTV Networks, is launching “VH1 Watch and Discuss Live Chat,” a downloadable mobile application that will enable VH1 viewers to connect to the network’s buzz-generating programming and other fans of pop culture.
The mobile application will be available in May through various mobile carriers.
“VH1 Watch and Discuss Live Chat” will highlight chat rooms based on VH1 programming, however, users will be encouraged to set up rooms to discuss a range of topics including music, politics, sports, movies and more. The programming chat rooms will be tied to VH1′s on-air schedule, allowing users to instantly access the chat room of the show that’s airing at any given time. In the coming months, VH1 Mobile will offer celebrity-hosted chat rooms with some of VH1′s top talent. Users will also be able to create a “Watch and Discuss Live Chat” profile and have the capability of using the application’s SMS “send to a friend” functionality to invite others to download the application or to join a current chat room.
The new “VH1 Watch and Discuss Live Chat” application is part of VH1′s ongoing, multiplatform branding campaign that spans all of the network’s shows and properties. Using a mix of on-air promos, off-air creative efforts, events and digital initiatives, “Watch and Discuss” reinforces VH1′s fans’ desire to engage each other about the buzz that the channel’s programming creates. From celebreality programming like “Rock of Love,” “The Salt-N-Pepa Show” and “Flavor of Love” to the upcoming VH1 Rock Docs “Sex: The Revolution” and “The Night James Brown Saved Boston,” users are able to comment on and discuss with others VH1′s thought-provoking programming.