TomTom, at the IAA auto show in Frankfurt Germany, announced the availability of the first embedded portable navigation device at a car manufacturer.

The latest Toyota Yaris will come with the option to include a TomTom portable navigation device as part of the Yaris’ built-in radio system.

This new solution offers the best of both worlds. Users can benefit from all the advantages of TomTom’s easy-to-use portable navigation user experience, while the embedded system fits seamlessly into the radio which is part of the Toyota Yaris dashboard.

TomTom’s embedded offer provides full audio integration with the car speakers for high quality audio when using spoken instructions, or making hands-free phone calls. Toyota customers can now enjoy all the benefits of TomTom, including map and software updates, portability, and access to TomTom’s content and services available through TomTom’s free software application TomTom HOME.

“Bringing our extensive navigation experience and insight into the automotive industry is an integral part of our long term business strategy. The embedded solution offers an affordable and improved user experience to customers and we are delighted to launch this industry first with leading automotive manufacturer Toyota,” says Harold Goddijn, TomTom’s CEO.