The popular video sharing website has unveils new advertising concepts.
Two new concepts have been announced by YouTube which it hopes to bring some revenues out of its phenomenal success. Participatory Video Ads (PVA) and Brand Channels are YouTube new advertising options, defining a new advertising model for video entertainment on the Internet. These new strategies complement YouTube’s current offerings which include banner ads, promotions and sponsorships. With this, the community and marketer can now participate in the advertising experience in a mutually beneficial way.
YouTube’s first Brand Channel partner is Warner Bros. Records for Paris Hilton around her debut album, Paris, released globally today. The pop singer has created an original broadcast for the YouTube community taking advantage of the new PVA offering on the YouTube homepage.
“Our vision is to build a new advertising platform that both the community and advertisers will embrace. Our announcement today is just the beginning of the many new ad concepts we will be rolling out over the coming year,” said Chad Hurley, CEO and Co-Founder of YouTube. “This new medium requires finding a balance between traditional online advertising and new creative approaches that engage consumers in an active way. Advertisers now have a highly-targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.”
The new Participatory Video Ad is a user-initiated video advertisement with all of the YouTube community features enabled. Consumers can rate, share, comment, embed, and favorite advertising content that they find interesting, informative and entertaining.
The YouTube community has been highly receptive of this new advertising experience and has propelled PVA videos to the top of the Most Viewed, Most Discussed and Top Favorite video rankings. Advertisers have the opportunity to participate and moderate discussions around their creative.
“Consumers are increasingly programming their own entertainment and content experiences,” added Hurley. “We believe it is important to embrace this change and have developed new advertising strategies that will help marketers more effectively connect with consumers.”
You probably know that most of the money that the Internet generates comes from advertising. Internet content attracts visitors, which in turn are subjected to viewing ads and other forms of advertising. The bigger the number of visitor for a site is, the bigger will be the revenue for the site’s owner. With almost 20 million visitors each month, and with the new advertising concepts, YouTube will certainly increase its profits soon.