What can delays actually do for a company ?

This is a question one should ask Microsoft, for example, or, why not, its big rival Apple. According to a research conducted by Forrester, a market research firm, the future seems bright for Apple, as predicted.

Due to all the delays announced so far, especially to the ones related to the Windows platform, customers have started to distrust Microsoft more and more. As the brand is something that needs special attention, Microsoft has managed to wipe out some of its own brightness with all the previous announced delays, and the future ones, as everyone predicts some more to come.

Everything is about trust and so far, in the last 2 years, Apple has been the only company capable of raising trust in its brand among customers. Unfortunately for the other big names like HP, Dell or Panasonic the situation is not positive as customers have started disbelieving their brands.

Apple seems to be the most constant of them all, having actual potential to turn onto its direction Microsoft customers. As the study shows, more people, usually males, with high income and who spend a great deal of money online, are tempted to switch from Microsoft to Apple.

The “fruit” company managed to gain even more trust due to its interest in running Windows on Intel Macs. The newly launched Boot Camp has given customers more confidence into Apple’s brand.

Now, as far as the iPod is concerned, unfortunately, there are still many out there who cannot relate the gadget to Apple. About 5.2 million have admitted using Apple brand as in comparison to the 42 million iPod copies that were sold.

It is a well known fact that generally speaking, Apple’s products are more expensive than its major rival’s. If Apple would enjoy a bigger share of the market it should target the people with lower income through the more accessible Mac Mini. And yet, there seems to be a gap between Apple’s advertising campaigns and its targeted people.

The company should give it a try and bring Apple and the iPod closer together in its advertising campaigns, cause the device seems to be the most popular out of the company’s products.

Otherwise said, it is up to Apple to decide whether a a bigger piece of the market is worth investing more in the company’s advertising.