Alcatel-Lucent and Telefónica are conducting a pilot project for mobile interactive multimedia services in Spain.
The pilot project will encompass a comprehensive offer of interactive TV, radio and music services for mobile handsets. The tests started in early October 2006 and are scheduled to run for 6 months.
“We want to offer our customers the most complete personalized best-in class multimedia experience, that brings the full benefit of interactivity and excitement into their everyday lives. In the framework of this multi-faceted trial, we are eager to cooperate with Alcatel-Lucent and we will test its end-to-end solutions portfolio covering mobile TV, radio and music service delivery,” said Cayetano Lluch, General Director of Technology, Telefónica Móviles España.
Alcatel-Lucent is providing Telefónica with a trial platform of Alcatel-Lucent’s mobile interactive services. Additionally, Telefónica will test a set of complementary Alcatel-Lucent’s applications to bring full interactivity and enjoyment to the subscribers, all of them using the same platform and some elements already provided.
With Alcatel-Lucent’s Mobile Interactive TV solution, Telefónica will be able to create new, interactive television services, allowing mobile end-users to watch high-quality TV channels, consult an electronic program guide (EPG) in a preferred format, rapidly change channels or content, and use contextual interactive services, such as ordering content associated with a TV program, with one or two key strokes in their handsets.
Alcatel-Lucent’s Mobile Interactive solution will provide Telefónica’s end-users with a new way to hear radio on a mobile phone, allowing them to select different FM radio channels and to browse the Electronic Program Guide of these channels. In addition, interactive services will be linked to the content selected by the operator, that spans voting, alerts and interactive advertising services. Alcatel-Lucent’s Mobile Interactive Music solution includes new music discovery services, music and video catalogues, as well as cross selling of several artist’s related content (ring tones, video clips, full tracks and wallpaper).
Alcatel-Lucent’s “Unlimited Mobile TV” solution uses a 3G-friendly hybrid satellite and terrestrial infrastructure based on the forthcoming DVB-SH broadcast mobile TV standard in the S-Band (2.2 GHz). It enables the delivery of an unlimited number of TV channels to an unlimited mobile audience with unlimited coverage.
The project will be presented in the 3GSM World Congress in Barcelona.