Starting in September 2008, the newly announced PLAYSTATION 3 (PS3) 80GB model will become the mainstay of the company’s hardware line-up.

The 80GB model will retail for $399, and will offer all of the features and functionality of the 40GB model with double the storage to accommodate more movies, graphics, music, photos and other entertainment content – all for the same price. As with its predecessor, the new 80GB model will be a complete entertainment system comprising of a Blu-ray player, HDMI output, an integrated Wi-Fi connection, Cell Broadband Engine and a built-in 80GB hard-disk drive. The multi-functionality of the 80GB PS3, combined with more than 140 exclusive and third-party titles and the PLAYSTATION Network, is a comprehensive entertainment value designed to appeal to a wide range of consumers from hard-core gamers to general entertainment enthusiasts.

Following the success of five PSP (PlayStation Portable) Entertainment Packs, Sony announced the Ratchet and Clank Size Matters PSP Entertainment Pack, a new bundle showcasing PSP’s multi-functional feature set, targeted for holiday gift-giving. Launching in October 2008 for $199.99 MSRP, the bundle will include a limited-edition “Silver” PSP system with the highly acclaimed game, Ratchet and Clank Size Matters; a blockbuster movie on UMD (Universal Media Disc); a PLAYSTATION Network voucher to download the innovative puzzle game, echochrome from PLAYSTATION Store: and a 1GB Memory Stick PRO Duo for storing music, videos, photos and more.

In addition, Sony introduced a new family entertainment bundle for the PlayStation 2 system. The limited-edition LEGO Batman: The Videogame PlayStation 2 Pack will feature the highly anticipated TT Games/Warner Bros Interactive Entertainment title LEGO Batman: The Videogame, Warner Home Video’s Justice League: The New Frontier on DVD, and a PlayStation 2 system – all for $149.99 MSRP, which represents a $30 savings for consumers if the contents were purchased separately. Sony will also launch more than 130 new titles for PlayStation 2 system this year, totaling 10,000 PlayStation 2 titles by end of the year.