Dell today announced plans to provide free recycling of any Dell-branded product for consumers around the world as part of its new global recycling policy.

If until now, Dell provided free recycling of any brand of used computer with the purchase of a new Dell computer or printer, under its new policy, Dell will provide consumers no-charge recycling of any Dell-branded product, regardless of whether a replacement product is purchased. The company will even provide home pick-up of the used computer at no charge.

“We have a responsibility to our customers to recycle the products we make and sell,” said Michael Dell, chairman of Dell. “Our direct relationships with consumers allow us to offer this easy and free service and we encourage others in our industry to do so as well.”

Currently available only in Europe, Dell plans to launch the service in the U.S. by September, and globally by November.

“Dell is setting the standard for the industry with this new policy,” said Kate Krebs, executive director of the National Recycling Coalition. “Recycling of used consumer electronics remains a challenge and Dell is taking concrete steps to remove the barriers of cost and inconvenience for consumers.”

For people concerned about enviroment and who understand the need for recycling, Dell’s message sounds loud and clear: “Save the Earth, buy a Dell!”