Samsung Introduces P960, the First Mobile TV Slider Phone for Europe

Samsung announced P960, the world’s first slider type Digital Video Broadcast – Handheld (DVB-H) mobile TV phone P960.

P960 is also the world’s first DVB-H mobile TV phone that supports both of European mobile TV standards, Digital Video Broadcast – Convergence of Broadcast and Mobile Service (DVB-CBMS) and Open Mobile Alliance Mobile Broadcast Service Enabler Suite (OMA-BCAST). DVB-CBMS is DVB Forum initiated DVB-H standard based on DVB-T standard, currently available in Italy through H3G, TI and Voda. It will soon become available in France, Belgium, Poland and Russia. OMA-BCAST is OMA initiated DVB-H standard known as the next generation DVB-H solution. It will first become available in Netherland and will continue to be adopted in Germany, Switzerland, and Austria.

P960 offers an television-on-the-go experience with a large 2.6” QVGA TFT screen with 262K color image-enhancing DNIe. The P960 also features Electronic Service Guide (ESG) that provides an on-screen TV guide and Picture in Picture (PIP) that allows users to view two channels at once, and Time-Shifting feature that shifts TV program schedule when a show is interrupted by incoming calls. P960 also features Bang & Olufsen ICEPower technology for a professional quality audio experience. The battery life of 1200mAh ensures up to 5 hours of TV watching time.

A 3 megapixel camera with power LED, a music player with Music Library feature and codec support, a FM radio with RDS are all included in P960 to provide the users convenience and enhancement in both audio and visual entertainment life.

DVB-H was officially endorsed by the European Union as the “preferred technology for terrestrial mobile broadcasting” on March 18. It is an effective technology for deploying broadcast mobile TV among the many digital technologies available to deliver mobile TV services. DVB-H technology offers high service level quality, very low in battery consumption, and offers the end-users the ability to simultaneously receive broadcasts while using other mobile services such as telephony and internet access on their device.