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Dell to Sell Its Computers in Tesco Stores

Published On 22nd December 2007 @ 16:14 In Business | No Comments

Beginning next month, customers will be able to purchase Dell XPS and Inspiron products in Tesco stores in the UK, Ireland, Poland, Czech Republic, and Slovakia.

With Dell and Tesco’s proven expertise in both supply chain management and manufacturing execution, this agreement is the logical next step in Dell’s evolving global retail strategy.

“With over 13 million customers per week shopping at Tesco’s stores, this deal will result in substantial exposure for Dell’s brand and products”, said Mark Ormerod, Vice President and General Manager, Consumer business for Dell’s Europe, Middle East and Africa operations.

Dell products will soon be available in more than 10,000 stores and on-line around the globe. In the past several months Dell has announced relationships with Best Buy in the U.S., DSG International and [1] Carrefour in Europe, Staples in the U.S., Courts stores in Singapore, Gome stores in China, Bic Camera Inc. in Japan, Carphone Warehouse in the UK and [2] Wal-Mart in the U.S., Canada, Brazil and Mexico.


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URL to article: http://news.soft32.com/dell-to-sell-its-computers-in-tesco-stores_5778.html

URLs in this post:
[1] Carrefour: http://news.soft32.com/carrefour-to-sell-dell-computers-in-europe_5652.html
[2] Wal-Mart: http://news.soft32.com/dell-to-sell-pcs-at-wal-mart-in-retail-drive_4337.html

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