To be even easier, the coupons can be then printed directly from the computer and used at the promoting store.

For users of Google Maps, coupons provide additional relevant business information and ultimately contribute to a better local search experience. For businesses, coupons provide another way to reach customers online.

Google has partnered with Valpak, one of the leading direct marketing companies in North America, to provide coupons from current Valpak advertisers on Google Maps. These coupons include savings from local businesses throughout the United States including dry cleaners, dentists, vets, pizza places, car washes, oil changes, handymen and home remodelers. New coupons from Valpak advertisers are added on a nightly basis to ensure the most recent offers are available immediately to consumers.

The coupons are added into Google Maps with no cost from the businesses and consumers. Businesses simply need to log into the Local Business Center at Google Maps to enter in coupon information. Once this is done, the businesses can easily modify the coupons from the Local Business Center. Once coupon information is entered, the coupon is displayed on Google Maps within hours.

“We’re very pleased to be the launch partner with Google to offer Valpak’s print-at-home online coupons to more consumers and to give Valpak merchants valuable enhanced distribution tied to their existing listing on Google Maps.” said Todd Leiser, Vice President and General Manager for Valpak.com, Valpak’s online coupon portal. “Valpak’s blue envelope has been a North American institution for nearly 40 years and has the type of real consumer value that is perfect to support Google’s mission statement of organizing the world’s information”.

And where is business, AdSense is there too. More, Google AdWords advertisers can use coupons through the Local Business Center. In the coming months, AdWords advertisers will be able to drive traffic to their coupons on Google Maps. By driving additional traffic to their coupons, the advertiser can reach more customers.

For consumers, you may want to check [1] this, while the businesses might check [2] this link to add their coupons.