AOL today announced that Advertising.com is launching PubAccess, a Web-based, self-serve interface for publishers to join the Advertising.com network.
PubAccess is designed for small publishers to easily manage the advertisements displayed on their sites (http://www.pubaccess.com). The solution combines the control and simplicity of a self-service interface with the quality and technology advantages of the Advertising.com network.
With network approval, PubAccess provides publishers with more control over the inventory they place within the Advertising.com display network by allowing them to block advertisers and categories, pull tags and view activity reports. In addition, by using PubAccess, publishers’ inventory will be optimized by Advertising.com’s AdLearn technology, providing greater revenue and payouts. Publishers will also benefit from Platform-A’s premium advertiser base and experienced sales force.
PubAccess extends Platform-A’s efforts to help Web publishers more effectively monetize their ad inventory. In February, AOL acquired buy.at, a leading affiliate network that provides a platform for performance-based e-commerce marketing programs to advertisers and publishers. In addition, Advertising.com recently launched WidgNet, a service that monetizes and supports widget developers and their inventory.