Paramount Studios announced that will produce movies in the Blu-ray format as well as in the HD DVD standard.

Even-though the fight between the Blu-ray format and the HD DVD is still expanding, Paramount decided to adopt both formats. This decision could be made by other companies too.

At this moment Warner Brothers and Universal are using the HD DVD format, while Sony Pictures, Disney, 20th Century Fox and Lion’s Gate use Blu-ray.
Paramount is the first major studio that publicly announced the production of DVD’s in each of the two formats.

Toshiba supports and makes the HD DVD standard, and Sony, Panasonic and others are on the Blu-ray side.
Sony announced that the new Play-Station 3 videogame console will support Blu-ray technology and this is an advantage because the game machine will become also a Blu-ray DVD player.

Toshiba stated that will devote to the idea of bringing HD DVD to market.

Companies on both sides have promised to start selling DVD players that use their respective formats as early as this winter.