The war between Apple and EU is far from over. This is just the beginning.
First, France told Apple to open iTunes and allow people to play the mp3 they downloaded using iTunes on other MP3 players too. They didn’t like the idea and decided to leave.
After that, Norway decided that Apple is not playing fair and asked the same thing as France. To leave DRM out. The Consumer Ombudsman’s Office of Norway asked kindly to remove DRM or at least not to use it in Norway. But Apple refuse.
At this point, Apple is susceptible to penalties if they do not accept the requirements and we probably not see Apple creating a precedent with not using DRM in Norway. One victory in Norway and the whole business model will change. No revenues, no nothing. Will this mean that Apple will leave Norway too?
Also, a recent iTWire poll asked the question: Should Apple open iTunes up to all portable music players? Of the 503 respondents, 312 (62%) answered yes while 191 (38%) answered no.
The iTunes struggle will continue until one party will win or a solution will be found.