NVIDIA in conjunction with Pegasys., makers of TMPGEnc 4.0 XPress multi-format video encoding software, showcased at the NVISION 2008 conference, a technology demonstration to optimize video processing with the massively parallel architecture of the GPU.

Using NVIDIA CUDA technology (a C-language programming environment for the GPU), Pegasys is taking advantage of the parallel processing capabilities of an NVIDIA GeForce GPU to create a GPU-enabled beta version of TMPGEnc 4.0 XPress software. The software is used to dramatically increase video decode and processing speed by as much as 446% on a GeForce GPU.

TMPGEnc 4.0 XPress software converts and compresses (encodes) all types of video files that can be played on the PC, including MPEG, AVI, WMV, DivX, FLV, as well as DVD video..Pegasys’ Video Mastering Engine’s interface has gained a reputation for being user-friendly, enabling easy editing and conversion of video sources.

NVIDIA first released CUDA in 2007, providing software developers with a programming environment based on the industry-standard C-language for the easy creation of applications running on NVIDIA GPUs. Numerous commercial and scientific applications have adopted CUDA technology and now consumer applications are emerging that show considerable performance improvements using the technology. Some of the first consumer applications to market are video encoding and decoding programs, which market analysts and consumer technology advocates consider prime candidates for GPU acceleration.

The two companies plan to continue development of the software, expanding the use of CUDA within the TMPGEnc software to include acceleration of more functions and additional video formats.