MOSH, a mobile and online content consumption, creation and sharing service, has joined the Nokia Media Network, and now offers advertisers the opportunity to reach customers around the globe who are downloading original mobile content.

The Nokia Media Network provides reach to more than 100 million consumers around the globe through advertising on blue-chip mobile publishers, operator partners and Nokia properties.

“We are committed to expanding the Nokia Media Network, which is growing rapidly in both reach and quality, so we can drive greater results for our brand advertisers,” said Mike Baker, vice president and head of Nokia Interactive Advertising. “The MOSH audience, comprised of the heaviest users of mobile content around the world, is particularly desirable to many of our top advertisers.”

MOSH has launched its “Spotlight” program, a ‘paid placement’ advertising initiative, where advertisements are Spotlight-branded and placed above all organic browse, search and contextual placements. Spotlight gives brands and mobile content companies the opportunity for promotion with highlighted placements for their content. Spotlight content is always front and center for all MOSH users to see, and, as MOSH is seamlessly integrated between Web and mobile, so too are the Spotlight campaigns, including banner ads for both the mobile and traditional Internet.

The feature has already proven to be a great success for its initial customers. Vringo, a U.S.-based video sharing community that allows consumers to find, create and share video ringtones, was a launch partner in the Spotlight program. Since signing up as a Spotlight partner in early May, Vringo’s downloads have increased by over 100 percent.

BLUE LION mobile, a Germany-based developer of interactive mobile applications, was both an early uploader to MOSH as well as partner in the Spotlight Program with BLUE LION’s mobile software, “qeep.” Qeep is a Java-based multilayered mobile social networking application that includes free messaging, photo blogging and multiplayer gaming. Since signing up as a Spotlight partner in early May, downloads of qeep have increased by over 95 percent.