MySpace and “TMZ,” the new, first-run syndicated television program of the 2007-2008 season, announced a content partnership to bring new video content to the MySpace video platform, MySpaceTV.
TMZ will populate a branded channel on MySpaceTV, providing MySpace with a window to feature select exclusive clips after they have already aired on the TMZ television program. TMZ will also provide a variety of non-exclusive clips (up to 15) on a weekly basis, featuring irreverent celebrity stories in TMZ’s unique voice.
“MySpace is pleased to welcome TMZ to the family of branded channels on MySpaceTV,” said Jason Kirk, VP of Marketing & Content for MySpaceTV. “The MySpace community consumes celebrity and entertainment news at a rapid pace, and TMZ’s exclusive content perfectly complements the immersive community experience MySpace offers to our users.”
TMZ debuted last September with the Fox Owned Television Stations — including New York, Los Angeles and Chicago — serving as the show’s primary launch group. TMZ became the number one new first-run syndicated series of the season, and in its most recent week of national ratings (February 4-10, 2008), it delivered a 2.3 Household rating.
TMZ is the newest addition to a number of branded channels and content partners on MySpaceTV, including: BBC Worldwide, quarterlife, Roommates, Sony (Minisode Network), National Geographic, The New York Times, Reuters, and lifestyle outlets including Animation Show, Expert Village, Flow, FOX’s IGN Entertainment, Kush TV, LX.TV, Next New Networks, Octane TV, Ripe TV, Studio411, and Young Hollywood.