All companies want to sell big and sell fast. And if you can, why not use another firm to do the job?
This is the main idea that Motorola had, when decided to work with InPhonic, a leading online seller of wireless products and services. Motorola will make its popular portfolio of mobile handsets, accessories and in-home products available across thousands of InPhonic-powered shopping web sites, including the popular Wirefly.com.
This way, Motorola will be able to take profit of the 20 million customers who visit InPhonic website each month. These new online stores will allow Motorola to feature their latest Seamless Mobility products, including their globally popular mobile handsets, Bluetooth accessories and innovative connectivity products for the home.
InPhonic will prominently advertise and offer Motorola products in a tailored and targeted ‘store-in-store’ experience, similar to that of traditional retail in-store programs.
“We are driving the future of seamless mobility with our extensive product line across the home, the car, the office or wherever you may be,” said Jason Few, Vice President, Motorola, Inc. Retail Strategy. “By launching the Motorola online ‘store-in-store’ concept, we are bringing those products and services to more people across the country, making it easier for them to find and buy Motorola’s ‘must have’ innovations.”
“This program clearly reflects Motorola’s pioneering spirit and vision in understanding the increasing consumer acceptance in shopping online for their wireless devices,” said David A. Steinberg, Chairman and CEO of InPhonic. “Motorola’s confidence and decision to select InPhonic further demonstrates our position in the market as the leader in online wireless sales and marketing.”
Named #1 Company of the Year in 2004, InPhonic knows how to sell and I’m sure that Motorola made a right decision choosing them for a store-in-store.