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As everybody, Motorola wants to cut down the expenses and rise the revenues. So, its two departments, the network unit which sells equipment for the mobile phones networks, and the government and corporate one, which sells wireless equipment will be merged.
No details have been released till now how this merge will take place. One possible motives will be the R&D departments that lately are researching almost the same thing. Making it only one, you can cut costs in half.
Now, that the network market it’s facing serious developments, Motorola wants to enter the race so it can start in the same time with the others. As we know, the new 3G standard allow people to send videos. Well, now, both Qualcomm, through it’s subsidiary MediaFlo, and Crown Castle International, through it’s Modeo subsidiary are investing millions of dollars to create new standards on live TV programing for mobile phones.
Because 3G it’s meant as a unicast, meaning the signals it’s transmitted from the sender to the receiver, for making the 3G act as the TV(meaning multi-cast) is needed a lot of work.
It seems that, at the Consumer Electronics Show which was hosted in Las Vegas last week, Samsung Electronics and LG used MediaFlo technology, while Motorola and Nokia used Modeo technology.
“The economics of beaming the same signal to millions of people at the same time just doesn’t work,” said Rob Chandhok, vice president of engineering and market development for Qualcomm’s MediaFlo. “You really need a broadcast network.”
Modeo is using an open standards technology called DVB-H (digital video broadcast–handheld), while MediaFlo is using technology Qualcomm has developed called FLO. Though there are some technical differences between the two technologies, there are also many similarities. Both technologies use OFDM, or Orthogonal.
Who will win the market and what role will Motorola have in this? We just have to wait and see.
Tags: 3G, Motorola, Nokia, LG, Samsung
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