Alcatel-Lucent 5965 Mobile Content Platform, a software platform that changes the way mobile content is delivered to mobile phone users, is now available.

Operators can create a personalized mobile shopping experience for targeted subscriber segments based on individual interests and behaviour, and improve the overall quality of their service with expert content management, merchandizing and delivery of mobile advertising and entertainment. The Alcatel-Lucent 5965 Mobile Content Platform gives operators the tools needed to create a simplified one-stop shop for mobile content, providing the integrated shopping experience subscribers are looking for.

With the Alcatel-Lucent 5965 Mobile Content Platform, operator’s existing content systems (e.g. video, music, games, etc.) can be used to drive marketing campaigns and gain the intelligence to help them sell more. For the end user, the ability of the operator to support content both on and off their network, enables the subscriber to quickly see the content and brands they care about regardless of content type or where it is hosted. In addition, the operator can track purchases and based on that intelligence send targeted advertisements or special offers for related entertainment or brand specific promotions such as buy one get one free or earn a free ringtone.

The Alcatel-Lucent 5965 Mobile Content Platform is a software platform that can be added to mobile networks without replacing existing content systems enabling operators to quickly begin delivering revenue-generating new services.

“The mobile phone is a highly personal communication channel. This goes beyond simple advertising. It is this kind of relevant, interactive experience that brands want and subscribers appreciate,” said Scott Ellison, VP Consumer Mobile Research at IDC. “This release offers new opportunities for operators to turn their content investment into a profitable revenue stream through higher subscriber usage and brand revenue.”