Mobile 365 Powers SMS Service for Skype

Mobile 365, the global leader in mobile messaging and data services, today announced that is has been chosen to provide SMS services to Skype.

Mobile 365 represents mobile interoperability messaging and the distribution of premium content and value- added services and is the exclusive partner for Skype in China. With the addition of SMS messaging via Mobile 365′s global delivery network, Skype users can keep in touch by sending SMS messages to mobile subscribers anywhere in the world.

“Skype chose to work with Mobile 365 not only because of its unrivalled global SMS reach, but also because of its ability to access difficult, but highly important markets such as China and India,” said Michael Jackson, Director, Paid Products, Skype. “As a global partner, Mobile 365 offers both service reliability and availability, using multiple routes to each destination, enabling us to deliver messages with speed, quality, and ultimately, cost effectively.”

With this new service, Skype users can send an SMS to a mobile phone directly from their keyboard. The service is quick and simple to use, and features a straightforward pricing plan; users pay using their existing Skype Credit. For example, a Skype user can now contact a friend who is offline, via a mobile message, and arrange a Skype call, thus extending Skype’s reach beyond the PC.

When a Skype user sends a message, Skype distributes the message via Mobile 365′s global inter-operator network to over 60 countries across the world. Mobile 365 accommodates high traffic volumes via its upgraded platform, which recently benefited from a $15 million investment, further enabling the network to reliably deliver messages into over 180 countries worldwide.

Gino Picasso, CEO of Mobile 365 comments, “Skype is leading the way in global communications and we are delighted to have been chosen as a strategic partner in their quest to revolutionize the way consumers utilize SMS. Skype needed a global partner that is able to provide connectivity into rapidly growing regions including China and India.”