Microsoft today announced that X06, the Xbox brand experience for the games and entertainment industry, will be held on 27th and 28th September this year.

It was also revealed that the glamorous, cosmopolitan and cultural city of Barcelona will be playing host to this year’s exclusive event.

X06 is a gaming fest where Europe’s top media, partners, publishers and developers will be invited to the Catalan capital to experience the incredible evolution of the Xbox 360 console and the exciting offerings it is bringing to Europe.

For the first time Microsoft will also welcome South Africa, Hungary, the Czech Republic, Slovakia and Poland to the event having recently announced the launch of the Xbox 360 in these countries by the end of 2006.

At X06 Microsoft will unveil more plans for the Xbox 360, showcase the breadth of the next-generation line-up of games, the next wave of accessories and new world-class Xbox Live entertainment experiences along with the latest Games For Windows announcements.

At the event, third party publishers and developers will announce their XBOX 360 titles.

Chris Lewis, regional vice president, Xbox, Europe, Middle East and Africa (EMEA), said: “We are really looking forward to X06 in Barcelona and believe this will prove to be an amazing experience for gaming enthusiasts across Europe. We have some exciting announcements to make and even more to show people. X06 will firmly place Xbox 360 as the console of the next generation.”