LG Electronics and Prada announced that the partnership that created the PRADA Phone by LG will release its second handset before the end of the year.
The second Prada handset by LG is a luxury design accessory that can also compete on every level with the most technological hand held devices.
The new Prada phone by LG is the highly anticipated successor to the original Prada phone, which first brought Prada together with LG.
The Prada phone made history as the first full touch-screen phone to reach the market. With all the characteristics of the most digitally enhanced phones it was also a powerful aesthetic pioneer and quickly established its hold on the industry with over 1 million design-conscious users demanding handsets.
Its elegant good looks combined with a digitally sophisticated interface made it instantly appealing. The culmination of Prada research and development in the complete interior as well as exterior design and functionality of the phone and accessories was key to this success.
The QWERTY keyboard available only with the new telephone is designed for maximum ease of use. In one smooth movement the ultra-thin keyboard slides from under the handset. The metallic feel makes it a pleasure to touch and type. The silver keyboard along with the additional on-screen, call and hang-up buttons gives fresh tactility to the original minimal concept.
Other enhanced features include 3G compatibility with video calling, 7.2Mbps HSDPA, full HTML browser, the 5 mega pixel camera with Schneider-Kreuznach certified lens, and Wi-Fi accessibility.
The new Prada mobile will be available with a starting price of 600 Euros though major mobile dealerships in Italy, UK, France, Germany, Spain and Netherlands in the 4Q of 2008.