This makes Wal Mart, the largest DVD seller in US with more than 40% of the $17 billion in DVDs that will be sold this year very unhappy. A competitor like Apple will mean a fierce battle.

Apple plans to begin offering full-length movie downloads via iTunes beginning in September. Steve Jobs managed to sign deals with some of the movies studios and will be able to offer new releases for $14.99, and older films for $9.99. The initial plan was to sell both new releases and old movies at the same price, $9.99.

BusinessWeek says that Wall Mart wants to change something regarding the relation it has with the movies companies. First, they want to lower the prices on the DVD from $17 to $15, the same prices that Apple managed to obtain.

Second, they want marketing help when it will launch its own planned download site.

So far, Apple only has one studio signed on: Walt Disney (DIS), where Jobs is the largest shareholder following the entertainment giant’s purchase of his Pixar Animation Studios. News Corp.’s (NWS) Fox Entertainment Group may join in later, as might independent Lions Gate Entertainment (LGF), say Hollywood sources, but only if other studios come along, too. So far, other large studios have taken a pass, especially after Wal-Mart earlier this year threatened not to sell Disney’s High School Musical for a time after Disney released it initially only on iTunes says BusinessWeek.credit account merchant florida rate cardenvironmental accredited program phdunion valley credit akremortgage bad http credit 125agricultural federal union creditaccrediting of commision colleges careerunion credit choice 1st5000 credit loans bad Map