Apple, together with other companies makes an effort to fight AIDS in Africa.
The iPod nano RED Special Edition was unveiled by U2 lead singer and anti-poverty campaigner Bono and Bobby Shriver, the founder of RED charity.
The (PRODUCT) RED campaign, tries to attract major companies around the globe, convince them of personalizing some of their products and then donate a percent of the revenue for those products to the noble cause of distributing anti-retroviral medicine to people dying of AIDS in Africa.
“We believe that when consumers are offered this choice, and the products meet their needs, they will choose (RED), and when they choose (RED) over non-(RED), then more brands will chose to become (RED) because it will make good business sense to do so, and more lives will be saved,” says the (RED) manifesto.
The RED iPod nano is identical, except its color, to the range of 4GB iPods nano introduced last month by Apple. The RED version comes at no extra cost so people will be able to contribute to the (RED) cause just by choosing to buy a RED iPod nano instead of any other model.
“(RED) is not a charity, it is simply a business model. You buy (RED) stuff, we get the money, buy the pills and distribute them. They take the pills, stay alive, and continue to take care of their families and contribute socially and economically in their communities,” continues the (RED) manifest.
Other companies have also joined the (RED) initiative. Converse, Emporio Armani, Gap, American Express and Motorola have personalized some of their products and sell them at the same price as regular ones only to donate 10% of their profits to AIDS victims in Africa.
So next time you think about buying an iPod nano, and you really like the red color, you should consider buying the RED edition not only because you like the color and you have lots of other accessories that match it, but also because you will be doing it for a good cause.