Microsoft’s new marketing campaign wants to extend the Xbox popularity beyond hard-core gamers, reaching other types of consumers like mothers and wives.

With a new image, the Xbox game console, wants to win a bigger share of the market already dominated by the PlayStation 2.

Microsoft wants to introduce on the console, more family-oriented games that will attract women too. The Xbox has been known as a console for games like Halo, a shooting game, which was the hit of console sales.
Now with the new 360, other games will be promoted like Kameo, an action-adventure game for young teenagers, including girls.

When it was first introduced back in 2001, the Xbox console was focused on hard-core gamers (especially males between 17 and 24 years of age) who enjoyed a high-end machine with vivid graphics and complex game functions. On the other hand, The PlayStation and the Nintendo GameCube focused on reaching other corners of the market and adopted a more friendly attitude.

Now the new Xbox can also be a DVD player, play music from an MP3 player through a television’s speakers and even display digital photos on a TV. All these function are backed by impressive gaming functions.