The latest HTC smartphone, dubbed “Diamond” comes packed with a range of features which all try to take a bite of iPhone’s big and growing market share.

The Diamond is the latest in HTC’s Touch range and its features look, at first glance, to have been inspired pretty much from its rival, with the Diamond featuring the ability to landscape an image or webpage by turning the phone on its side, and a clickwheel used for navigation. The new 3D touch interface called TouchFLO 3D provides animated access to people, messaging, email, photos, music, weather and more. In addition, HTC is introducing a new touch-sensitive control for interacting with Touch Diamond.

The Diamond also features a more powerful 3.2 megapixel camera, as well as built-in GPS, support for HSDPA and Bluetooth and a 2.4in screen. The memory size, however, is only 4GB, half of Apple’s cheapest iPhone.

Unlike the iPhone, the Diamond runs on Windows Mobile 6.1. A battery of 900 mAh wich can provide up to 4 hours of talk time and up to 300 hours standby time is also fitted in the Diamond.