HP and the National Basketball Association (NBA) announced a new multiyear marketing partnership – HP’s first with a major professional sports league – that will include the development of joint technology initiatives to enhance the overall game experience for basketball fans.
The agreement is among the NBA’s most comprehensive marketing partnerships and encompasses all three of its leagues – the NBA, Women’s National Basketball Association (WNBA) and the NBA Development League (NBA D-League).
As “the NBA’s Partner in Technology Innovation,” HP will provide products and services from its broad portfolio for use in NBA, WNBA and NBA D-League operations throughout the United States. Additionally, HP and the NBA will work together in India, where, in July, the NBA held its first-ever event in the country, Basketball without Borders, its global basketball development and community outreach program. HP will also partner on specific marketing activities and programs in Africa, Canada, Europe, Latin America and the Middle East.
The NBA will team with HP Labs, the company’s central research arm, to develop innovative and meaningful integration of HP products into the game, while leveraging HP technology to bring NBA content to fans in new ways. New products and innovations will be tested and used in the WNBA and NBA D-League.
The NBA and HP tipped off its partnership during 2008 NBA Europe Live presented by EA SPORTS, the NBA’s four-country tour of preseason games in Europe. HP served as an official marketing partner of the NBA Europe Live games in Paris and London, and the NBA is using HP’s technology for stats collection and game operations throughout the tour.
During the year, HP will also conduct integrated marketing programs throughout the NBA’s major events.
Throughout the NBA, WNBA and NBA D-League seasons, HP products will play an integral role in capturing every play of every game in real time. HP Compaq 2710p Tablet PCs and HP Compaq 6530b Notebook PCs will be used courtside in all 48 arenas to record data and statistical information for more than 2,000 NBA, WNBA and NBA D-League games.
At the Official Scorer’s Table courtside, HP Compaq 2710p Tablet PCs will be used to record more than 400,000 points, 160,000 rebounds and 80,000 assists during the NBA, WNBA and NBA D-League season combined. Additionally, HP touchscreen tablets will be used to record statistical events taking place on the court for all three leagues, which will total nearly one million events per season. All statistical information captured by HP products will be sent in real time to NBA.com, all team Web sites, NBA TV and thousands of media outlets around the world.