In a move to bring the two giants together, Google CEO Eric Schmidt has joined the board of directors of Apple Computers.
With Eric sitting in both boards of directors, things will change for Apple and Google. The two companies will be able to work together because Google and Apple can share the strategies and directions that they will take achieving this way a synergy.
Google is the leader in deriving advertising revenue from internet traffic and the inclusion of Schmidt on Apple’s board could be taken as an indication that the IT company wants to better utilize the vast volumes of traffic coming to its iTunes site.
“Eric is obviously doing a terrific job as CEO of Google, and we look forward to his contributions as a member of Apple’s board of directors,” said Steve Jobs, Apple’s CEO. “Like Apple, Google is very focused on innovation and we think Eric’s insights and experience will be very valuable in helping to guide Apple in the years ahead.”
“Apple is one of the companies in the world that I most admire,” said Eric Schmidt. “I’m really looking forward to working with Steve and Apple’s board to help with all of the amazing things Apple is doing.”
Will this “union” lead to situations like watch the video on Google Video, and download it on iTunes store? Both parties win? iTunes being included as part of Google software pack, or part of Google Toolbar? Google driving music-related searchers to iTunes store?
All I can say is that right now Steve is having a headache or is too busy with Vista to care about Eric joining Apple’s board of directors.