Google will distribute MTV clips through its AdSense service.
After YouTube announced recently that it is negotiations with the big music companies to put every music video ever made on its service, Google thought it should go to counter-attack and started flirting with MTV by signing a deal to distribute MTV clips through the Google network.
Google’s blog, says that in places like BabyNames.com and Fan-Sites.org, visitors may see clips which they can play from MTV, VH1, LOGO, Nickeldon and Comedy Central, clips that these sites’ visitors would be most interested in.
The project will begin testing later this month. Google’s AdSense network currently handles primarily text and graphical-oriented brand advertising.
“The basis of content on the Internet is shifting from text to video. This is the first way to distribute our content widely across the Internet,” Michael Wolf, president of MTV Networks, said in an interview.
Shows including Nickelodeon’s “SpongeBob SquarePants” and MTV’s “Laguna Beach” would be offered to websites that are in Google’s AdSense network, supported by advertising.
MTV will take the largest portion of ad revenue, which will be shared with Google and its affiliate network sites. Google has also built specialized technology for the test and its preparing the service launch soon.