Ericsson and Napster announced an agreement with Swisscom Mobile to become the company’s exclusive mobile music service provider with Napster Mobile.
The service will give Swisscom Mobile subscribers access to the Napster-branded mobile music service and its music selection.
The Napster Mobile service, co-developed by Napster and Ericsson, contains more than 3 million tracks. It leverages Napster’s vast catalogue of full-length songs and artist images, and Ericsson’s mobile platform and personalization content. Ericsson develops, integrates, hosts and manages the service, while Napster contributes expert content programming, including “featured artists” and “top tracks of the day.” Swisscom will launch the service with a major ad campaign starting this week.
Napster Mobile enables Swisscom Mobile subscribers to search, browse, preview, purchase and subscribe to music content from virtually all record labels via their WAP or Java-enabled handsets. The service also includes such features as dual delivery, which ensures that once content is purchased on the mobile phone, a copy is sent to the customer’s PC as well. Napster Mobile also comes with a recommendation engine that introduces consumers to new music that matches their taste, thus making it easy to navigate through the huge content selection.
“We are very pleased that Swisscom has selected Napster Mobile as their mobile music service and look forward to providing the more than 4.6 million Swisscom Mobile subscribers with a music experience that really delivers,” said Stefan Koetz, Country Manager at Ericsson Switzerland.
Brad Duea, Napster president, says: “We’re proud to be partnering with Swisscom Mobile, continuing our track record of launching Napster Mobile with the largest mobile operators in markets across the globe. We believe that Swisscom Mobile subscribers will be very excited to be able to enjoy the Napster music experience of anytime, anywhere access to a vast catalog of content and powerful discovery tools; all at their fingertips with Napster Mobile.”