Cisco and mtvU (the most comprehensive television network just for college students) will offer ten grants to produce original content to premiere on Ãœber, MTV network’s first channel distributed in its entirety via broadband.
Cisco teams with mtvU on a national “Digital Incubator” project to discover the next digital media broadband creators. The project will fund students or student groups to create games, movie shorts, music videos, or other content tailored for mtvU Ãœber. Streaming 24/7 and on demand, “mtvU Ãœber” is available everywhere for viewers at www.mtvU.com.
“The convergence of high-speed Internet and entertainment, coupled with networked consumer electronics devices, creates unique opportunities for digital artists to explore new forms of storytelling. We are committed to helping these new forms of storytelling emerge, and through our relationship with mtvU, encouraging students to create unique digital content for broadband.”, said Cisco Senior Vice President, Dan Scheinman.
As part of the contest, Cisco and mtvU will award ten $25,000 grants to empower collegiate students to create and drive Ãœber’s programming content. Additionally, Cisco will provide technology support and expertise as needed. All ten projects will premiere on Ãœber in the spring of 2006, as well as other digital platforms depending on the project. Additionally, three of the ten winning students or teams will be selected for behind-the-scenes features covering their creative process on-air on mtvU.