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The rumor it’s true. Dell bought Alienware. Their reason seems to be the customers and business seeking the highest-performance PC products, including those used for gaming and multimedia digital content management.
So Rahul Sood was right.
It seems that Alienware won’t change much, and it will maintain its own product development, product marketing, sales, technical support and other operations as well as brand. The management and founders of Alienware will continue to operate the company as a standalone unit of Dell. This is good news, but we will see if things will remain the same in the future.
“Alienware’s products are an excellent complement to Dell’s own line of high-performance computers designed for gaming, enthusiast and media content customers. In addition to offering high-quality, high-performance products, Alienware has tremendous brand appeal with consumers and creative business professionals,” said Michael Dell, chairman.
“Alienware has a legacy of success designing the highest-performance PCs using bleeding -edge technologies and innovative industrial design,” said Nelson Gonzalez, CEO of Alienware. “We believe that Alienware will realize significant advantages from Dell’s world-class supply chain and operational efficiencies. They will allow us to continue to satisfy our core customers with the most innovative and highest-performing PCs, and ultimately extend the reach and appeal of the Alienware brand.”
No further details have been released, so we will keep you posted.
Tags: Dell, Alienware
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