CNN has chosen mobile messaging provider Clickatell to power the promotional version of its “Breaking News Alert” SMS service to mobile phone users around the world.
The promotional service is set to go live in June.
The service will allow users to receive a headline alert as text message to their mobile phone as soon as a major international news story breaks. Clickatell’s market-leading messaging aggregation and delivery solution ensures that users of the CNN service receive breaking news information via SMS as it happens, immediately and reliably, wherever they are in the world. Users can then link through to CNN’s mobile news site, via their handsets, for the full story.
“We are delighted to be working with CNN to deliver its “Breaking News” service,” said Deon van Heerden, VP of sales for Clickatell. “CNN’s selection of our global message delivery technology means that mobile phone users everywhere now experience – free-of-charge – a service that keeps them up-to-date with world affairs as they happen, via their mobile device.”
Clickatell is able to keep CNN “Breaking News alert” users informed of all news updates as they happen, irrespective of their location, thanks to its robust, carrier-grade global messaging infrastructure that delivers high-priority alerts to approximately 600 mobile networks in 200 countries.