Ericsson announced a pan-European mobile music agreement with EMI Music. European mobile operators are enabled to distribute ringtones and full-track downloads from EMI’s catalogue in Europe.

European consumers have around 12,000 ringtones and 200,000 full-track for download. Ericsson’s Personalized Music Portal is a white-label business-to-business solution and is based on the Service Delivery Platform for media services (SDP Media), which enables operators to easily and quickly launch ringtones and full-track download services at low cost. Content providers, including EMI, provide Ericsson with digital content and Ericsson negotiates with operators to provide a full management service. The content provider concentrates on creating and marketing new content and the operators focus on promoting the service and billing the consumer.

“Music fans across Europe have consistently shown that they want to use their phone to listen to full tracks from their favorite artists, or to personalize their device with a ringtune. This agreement with Ericsson further increases our ability to provide millions of consumers with great music from EMI’s catalogue wherever and whenever they require it,” said Doug Lucas, Vice President, digital development and distribution for EMI Music in Europe.

“The Ericsson Personalized Music Portal is already a great success and we expect that the demand for the service will increase even further with the great content and promotion opportunities that EMI and its remarkable roster of artists brings to this partnership,” said Johan Bergendahl, Vice President Marketing, Ericsson.