Best Buy, the largest consumer electronics retailer in US is considering starting selling Apple computers in its stores.
The two firms worked together in 1998 but Best Buy stopped selling Apple computers because they were selling few and soon after that Apple pulled out their computers from the retailers stores. But now Apple is considering taking their chances again.
With Apple having 133 stores in US while Best Buy has 754 the stores network is big enough to provide Apple a good start.
Until now, Best Buy was selling only iPod and accessories but now Best Buy Senior Vice President for Merchandising David Morrish wants to test this option too.
Regarding the customer service, Morrish said the computers are being sold by Best Buy employees who have been trained by Cupertino, Calif.-based Apple. He said Best Buy is watching to see whether the computers can be sold profitably, and whether Best Buy employees can provide the level of customer service that Apple customers are used to getting in an Apple store.
Non-Apple retailers in general “typically have done a terrible job at selling the Mac,” he said. That’s why Apple opened its own stores, he said, where it could train its own sales force in explaining the differences between the Mac and the Windows operating system, which is what most computer users are familiar with.
“I think it’s great that Best Buy is going to carry the Mac. But carrying the Mac, which they’ve done in the past, is simply not the answer. They’ve got to sell the Mac. And I don’t know if their sales force in the stores are capable of doing that.”
And here is an image with the Apple area in a Best Buy store.