Competition for the search engine market more dynamic than ever.

Google and its rivals, MSN and Yahoo keep fighting for each per cent of the market share. According to studies ran by comScore Networks, Google continues to increase search engine market share. Data shows that Google grabbed almost 42 percent of the search market in February, adding 6 percent to what the search engine giant had last year.

MSN is falling this way even more behind while Yahoo keeps its second position. Microsoft made perfectly clear last year, its intentions for 2006 of becoming a stronger competitor for Google, but figures show exactly the opposite. If last year, in February, MSN had 16.3 percent of the market, studies have shown that it lost 3 percent, going down to 13.5 percent last month.

Also, Yahoo has lost some of its percent on the way reaching from 31.1 to 27.6 percent this year. Analysts believe that Google is not to stop here at all and its share of the market is going to keep growing. Some have even dared in predicting a 70 percent market share for Google, now how about that?

It seems like Microsoft’s struggles to improve its online service are not enough. While Redmond is in a continuous search of new solutions, planning to substitute MSN with WindowsLive, launch Windows Vista and a final version of IE7, Google is securing its top position gathering every percent it could.

There are some other baby search engines to be taken into consideration like Ask or Accoona. Ask.com for example managed to increase its influence on the market, rising from 5.3 it had last year, to 6 percent this year. So, battle of the giants goes on but its up to the consumers to decide who’s who, right?