AMD Alchemy Au1200 processor will power Digital Cube’s latest personal media players (PMPs), the i-Station V43 series, the i-Station V43 Navi series and the SK C&C Air series.

Optimized for portable entertainment devices, the AMD Alchemy Au1200 processor delivers a new generation of conveniences and features including scalable DVD-quality displays, long-lasting battery life and effortless video content transfer.

Launched in November, the i-Station V43 series and the i-Station V43 Navi are two of the most powerful and feature-rich PMPs on the market, with a 4.3-inch TFT LCD touch screen, 14/7 hours of audio/video, multi-tasking capabilities and direct downloads from other mobile devices.

The SK C&C Air series was developed by Digital Cube, in partnership with SK Telecom/C&C, and also relies on the AMD Alchemy Au1200 processor to power multimedia and navigation functions. Building off the solid foundation of AMD’s Alchemy Au1200 processor, the SK C&C Air series offers a new, innovative function for PMPs satellite Digital Multimedia Broadcast (DMB) capabilities. As the first PMPs that can receive digital signals from satellite broadcasts, the SK C&C Air series maximizes entertainment options for mobile users. The Alchemy Au1200 processor incorporated within the i-Station V43 series and the SK C&C Air series allows users to play common video formats natively without the need to convert to PMP-compatible file formats through a personal computer, greatly reducing the time it takes to download and play fresh video entertainment.

By supporting WMV9 playback, Digital Cube users can watch animated lectures, play MP3 files, and view Adobe and Microsoft documents, all while accessing GPS functionality. Additionally, the SK C&C Air series added support of satellite DMB helps users capitalize on high quality satellite broadcasts while on the move.

The enhanced functionality of Digital Cube’s i-Station V43 series, i-Station V43 Navi series and the SK C&C Air series is a result of the AMD Alchemy Au1200 processor’s integrated media acceleration hardware and accompanying media player software. The AMD Alchemy Au1200 processor is designed to support industry-standard media formats, including MPEG1/2, MPEG4, WMV9, H.263 and DivX at full D1 resolution (720 x 480).