The 9thXchange announces the first new media, multi-platform, all digital file marketplace backed by a unique legacy royalty system.

9thXchange is a privately-held company that believes passionately in protecting the rights of the artist and his or her art form, while rewarding the artist and the consumer.

Unlike iTunes, 9thXchange offers sales and re-sales between consumers of multimedia files, software, music, games, cartoons, documents, and digital memorabilia, regardless of platform, file type, or creator, thereby creating a universal trading environment.

“Now content companies can allow consumers to treat content as a “product” and to sell and re-sell their content. These companies will reap an unimaginable amount of new revenue in the very content they are now restricting,” states John Bonaccorso, CEO of the 9thXchange. “We challenge content providers to think about their content in a new way. Instead of a licensed product that they need to prevent their customers from sharing and re-selling, we want them to see the enormous resale value their products can bring.”

“I witnessed the battle between content companies and their customers for five years and realized that there had to be a better way for content companies to sell their content and make more money, while allowing consumers to truly own buy and re-sell that content,” said Bonaccorso. “We took it upon ourselves to do something about the way digital content is bought and sold.”

9thXchange offers the companies the possibility to launch their own branded digital merchandise marketplace on their own web sites. Files can then be auctioned, sold, and re-sold through either the private label website or 9thXchange’s retail website. This creates cross-level marketing opportunities for all.